Facebook is one of the most renowned social media websites- always referred to as Zuckerberg’s gift to humanity. This platform is mainly used to share information, memories in picture form but can also be utilized for marketing purposes. It’s 2018 and Facebook is still the largest social network on the planet. With over 1.3 billion active users, out of which almost 65% log in daily to this gigantic platform. Facebook was not famous back when it was launched. A decade ago, there were no more than a few million people using Mark Zuckerberg’s experiment of a social network. Actually, in the 90s, nobody expected Facebook to be a global success.
Many people ask whether something going to stop it from growing at an even faster rate. With the current momentum Facebook has been having over the last 5 years, do you think anything will stop it? The shocking answer is “almost definitely no”. Facebook is here to stay. Any social network or online platform with a large user base like Facebook will probably never go down, but simply adapt, instead.
Most digital marketers use Facebook to promote their products to the massive audience. This is because there is no better place to advertise than Facebook since everyone’s ideal market is using it 24/7. But you may wonder – how can one target Facebook users with marketing?
One of the greatest things about Facebook advertising is that their official advertising platform allows you focus and segmentation. This can be on the basis of exactly who you are looking for by age, location, gender, interests, and so much more. The fundamentals of Facebook marketing are very simple. However, one can go along with advice from an expert on Facebook marketing to bring the basics of how to fully utilize the available techniques.
With 13 being the minimum age requirement for Facebook, almost all age groups use it. This makes the clientele base wide enough to use Facebook marketing. There is no official publicly available data by Facebook about their most active age groups, but dozens of researchers showed that the age group of 18-29 is the group you’ll stumble upon the most. Accordingly, people 65 and older barely show interest in using it frequently.
The Best Forms of Facebook Advertising for 24 Hours Pharmacies In France
Various marketing techniques are available for exploitation on Facebook. This part of this write up gives 24 hours choices of activities to engage in order to maximize the effects of Facebook marketing.
Unlike profiles, Facebook pages are your gateway to advertising. They are very similar to profiles, but their purpose is for businesses, organizations, and public figures. Facebook users ‘Like’ a page, and from that point, they begin following a Page and all its public updates. Pages are totally free and very straightforward when it comes to setting them up. Nonetheless, the only tricky part is getting a good number of fans to like your page or posts. That’s where the advertising part steps in. With page-based ads, you can create ‘Like’ campaigns or ‘click to ad’ campaigns that are perfect for showcasing an external website. This gives the pharmacy an opportunity to add their website to any of the campaigns. When Facebook users visit the pharmacy website, they will definitely view the items and services dealt with.
Forming an Informative Group
Facebook groups are what forums should have been and they are similar to Pages. The best thing about a group is that anyone can post updates. A pharmacy can create a group that relates to the medical industry. In the groups, the administrator can be updating news related to medicine, new medical discoveries among other informative articles. This will go a long way in increasing visitors who view the posts on the group. In turn, this will boost feedback on customer preferences. Groups are free and without wasting money on ads, pharmacies can engage a lot of patients in no time.
Profile Photo – Indirect Advertising
The profile photo on the home page of the pharmacy Facebook account should contain the pharmacy business logo. When it comes to the Cover Image, it may be a different story altogether. This is because the account administrator is the one who has to decide what goes here. Some people imaginary mascots, others showcase discounts or even their own employees. However, in the case of a pharmacy, some medicine photos could be used. Fancier artwork with a flat design is always a great option. It is advisable for any pharmacy to have photos relating to the medical field.
The “About” section
It is a short pitch that can make or break your Facebook marketing campaign. This goes right below your business logo or profile picture. This is where you get to tell the wide Facebook community what you’re about. 24 hours pharmacy could make use of this part to let people know about the different categories of medicine dealt with, discounts available and any extension services. Moreover, having a mention of the number of years the pharmacy has been in existence is a brilliant idea. This gives the potential customers to trust the performance and service delivery of the pharmacy.
In Conclusion, as read in the part above, Facebook is more than just a powerful social network! It is flexible, and no matter what your niche is, you can enjoy enough varieties of the available marketing options. It may take time to learn all of Facebook’s wide features, but believe me, once you get through them all, it will be so worth it! As a pharmacy, you may want to make sure constant growth that Facebook is having has been embraced as social media marketing tools. In addition, it is just a matter of time before your competitors start running Facebook ads to promote their products and discounts. If Facebook is not yet a part of your marketing campaign, it should definitely be!